Reflecting on Heuristics

18 May
I was recently asked on Quora, “Should one use heuristics at all as they are prone to cognitive biases?” What follows are my thoughts. Heuristics usually allow people to make quicker decisions. For example, when catching a fly baseball, sometimes ... Read more »

Implementing Behavioral Science Initiatives

12 Oct

Applied behavioral science is a relatively new concept within the business community. This short video is part of planned series of videos to increase awareness and improve the implementation of behavioral science initiatives in business. These videos complement material from the book, Inside Nudging: Implementing Behavioral Science Initiatives.

This video addresses predominant organization types, implementation elements, and Behavioral GRIT™.

More information on predominant organization model and implementation elements may be downloaded from the support materials page for Inside Nudging and Appendix A.

And for more on meaning-driven innovation, see another post I wrote here.

More short behavioral science videos by Steve Shu

 

Nudging and Behavioral Architecture

12 Oct

Applied behavioral science is a relatively new concept within the business community. This short video is part of planned series of videos to increase awareness and improve the implementation of behavioral science initiatives in business. These videos complement material from the book, Inside Nudging: Implementing Behavioral Science Initiatives.

This video addresses the questions, “What is Nudging?” and “What is Behavioral Architecture?”

More short behavioral science videos by Steve Shu