Praise for Inside Nudging


InsideNudging-3D“Steve Shu’s thoughtful and very readable book Inside Nudging provides a unique opportunity to understand how the research from behavioral science can be best exploited by business. While many popular books on behavioral science make a strong case for the value of the research, none have addressed how to exploit it in such a helpful and practical manner. A rarely mentioned secret brought into full view here is the fact that using behavioral science effectively is not so straightforward. Written specifically for business people and consultants Steve Shu shares his wide experience of consulting to explain the challenges and pitfalls of translating the ideas and findings of academic research into actionable solutions for real business problems. This book shows you how by giving examples of how real consultancy projects were shaped to deliver valuable results for working businesses. Inside Nudging acts as an intelligent interface between the ideas of the nerds in academia and the needs of real business people and offers tremendous potential for any business that needs to understand how people respond to their actions.” – Peter Ayton, Professor, Associate Dean of Research and Deputy Dean, Social Sciences, City University London

“Based on the extensive experience as a management consultant specializing in incubating behavioral science initiatives, Steve offers one of the first books to discuss how business professionals can put behavioral science to use in their business settings. It’s a must-read for any professionals interested in behavioral science initiatives at their organizations.” – Namika Sagara, Behavioral Scientist and President at Sagara Consulting LLC; Visiting Research Scholar at the Fuqua School of Business, Duke University

“Steve Shu has written an indispensable guide for any business person – or anyone working with business people – to build behavioral science capabilities within an organization. I have worked closely with Steve over the years and have always been impressed by his original thinking and problem-solving abilities. And now I am even more impressed by his ability to capture all his experience in such an intelligent, articulate guide book. It is simultaneously thoughtful, creative and eminently practical. It takes you step by step through the process, and guides you adeptly through key decisions that will be critical to your success. I wish I had had the benefit of this wonderful book when I was building a behavioral finance unit at the large financial services company where I formerly worked!” – Cathy Smith, Principal, Digitai LLC; Former Director and Co-Founder for the Allianz Global Investors Center for Behavioral Finance

“Steve Shu has written an excellent book for companies looking to get started with behavioral economics. Through his use of case studies and actionable takeaways, he does a great job showing how decades of research can be combined with other business elements to accomplish amazing results. Inside Nudging is like an executive guidebook for practitioners.” – Dilip Soman, Professor and Corus Chair in Communications Strategy, Co-Director, Behavioural Economics in Action at Rotman (BEAR), Rotman School of Management, University of Toronto; Author of The Last Mile

“The field of behavioral economics is now at a point where dozens of interventions have been uncovered over the last several decades. Until now, no one has taken these insights and combined them in a practical, user-friendly way related to business. Steve Shu manages to accomplish just this task. Impressively, he does so in a way that stays true to the nuance of the original research studies, yet still makes behavioral economic considerations accessible and understandable.” – Hal E. Hershfield, Assistant Professor at UCLA Anderson School of Management

Inside Nudging is a very readable, practical guide for professionals wanting to apply insights from behavioral economics to business and organizational settings. Steve provides a unique point of view as a business professional that actively works with well-known academics in the field.” – Terrance Odean, Rudd Family Foundation Professor of Finance, Haas School of Business, University of California, Berkeley

“With Inside Nudging, Steve has assembled a set of practical perspectives and frameworks for applying behavioral science within organizations. Complementing a growing popular literature on insights from this field, Steve’s work contributes the structures – organizational, operational, and ethical – by which to actually deploy those insights in the real world.” – Linnea Gandhi, Managing Director at TGG Group and Laboratory Course Advisor at the University of Chicago Booth School of Business

“Understanding how to use nudges effectively can dramatically improve managerial decision making, and I am delighted that Steve Shu has written an exciting new book for practitioners to help them on their way.” – Katherine L. Milkman, Associate Professor at the Wharton School of The University of Pennsylvania

“This book makes the journey from exciting new ideas to making them work in practical settings. Behavioral science holds enormous promise for more effective and more enlightened strategies, but to realize the potential of behavioral science one needs to navigate many pitfalls and pay attention to the context in which ideas may be tried out. In this book Steve Shu helps the practitioner navigate the cliffs and keep an eye on the ultimate goal of successful implementation.” – Arie Kapteyn, Professor of Economics and Director of the Center for Economic and Social Research, University of Southern California

“This may be a CEO or manager’s first glimpse into how they can utilize behavioral science initiatives within their own company or life. ” (4.5 out of 5 stars) – Jenna Gould, San Francisco Book Review