Stephen Shu has more than three decades of industry experience and is perhaps most recognized for helping to incubate some the very first behavioral economics initiatives around the world in the commercial sector. His expertise is in the area of behavioral finance, and he has worked with numerous companies in the retirement, wealth, investment, banking, advisory, and FinTech spaces. Example organizations he has worked with include Digital Nudging Tech, Voya Financial, Allianz Global Investors, Mercer, WisdomTree, and Acorns. Prior to his work in behavioral economics, he ran the global carrier business consulting practice for Nortel and worked as management consultant at PRTM (acquired by PwC). He is currently a Visiting Lecturer at Cornell University, Dyson School of Applied Economics and Management and will join the faculty as a Professor of Practice in July 2023.

Stephen has a PhD in behavioral finance from City, University of London, an MBA from the University of Chicago, and both an MEng and BS in Electrical Engineering from Cornell University.

Stephen is co-author of Nudging Democratized: A Guide to Applying Behavioral Science and author of The Consulting Apprenticeship: 40 Jump-Start Ideas for You and Your Business.

Inquiries may be directed to Stephen Shu at


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Academic email:

Academic web page:

Academic mailing address: Cornell Dyson School of Applied Economics & Management, Warren Hall, 137 Reservoir Ave, Ithaca, NY 14850