What A Sample Management Consulting Deliverable Looks Like

An updated version of this post with new sources and descriptions appears in The Consulting Apprenticeship (update September 2016).

It is relatively easy to find white papers, articles, magazine publications, etc. by management consulting firms. While these vehicles can be excellent sources of information, they tend shed light on either the thought leadership, research base, and/or marketing aspects of consulting firms. For those that are trying to learn about consulting firms from the perspective of what do consultants actually do and/or produce, there is relatively little information on the Internet that I have found that represents a concrete, traditional management consulting deliverable. In a large part, this tends to be because many consulting engagements involve confidential relationships between the consultancy and the client, and disclosure is not permitted.

That said, I have located a public sector deliverable (by the well-respected management consulting firm, Dean & Company) on the Internet at this site and thought I would share it (note PDF file – Download dean_report.pdf). It is an excellent example for at least a couple of reasons:

  1. It illustrates how best practice consulting should be driven by facts and a scientific method to the fullest extent possible – The presentation I show here is full of both benchmarking information and comprehensive analysis from numerous perspectives.
  2. The presentation style (which I call a “consulting style” perhaps incorrectly) reflects bottom-line titling of slides as compared to topical titling – This is a method that I did not see before entering consulting, and it is a method that I infrequently see in corporate environments (or at least much less frequently as compared to consulting environments). Notice how the title for slide 6 reads, “Expectations of selling service bundles are in line with other ‘triple play’ networks”. Even if one can’t read the blurry or busy figures in the slides, one can end up reading just the titles of the slides in the deck and get the overall executive storyline. Compare that to the situation if slide 6 was a topical titled slide that read, “Service Bundle Analysis”. Now one would have to read the slide to try to extract a bottom line message.

Now it is important to caveat this post by mentioning that this is only one type of deliverable by a consulting firm, but it is a great example. It is also worth mentioning that it is easy to look at a deliverable and completely miss the process aspect of how consulting deliverables may be generated. The process aspect may be equally, if not more important than the deliverable, and the process method varies by consulting firm. For example, the process to generate the deliverable (not necessarily the one here) may have been to facilitate input and involvement over a period of time from multiple divisions and functions within a company with oversight and/or steering by the executive team of the client. The benefits of that mix and method, while too detailed to go into here, should not be overlooked.

 

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On The Contributions of Management

One of my wife’s professorial colleagues in the business school, Dr. Steven Postrel, has a post over at Organizations and Markets (hat tip: Virginia Postrel), which starts off by posing the question, "What contribution does management make toward producing output?". One item that drew my attention (snipped a little out of context) is:

In other words, management’s effect on capabilities is best understood as avoiding incidents of inconsistent behavior.

Consistency analysis can be an important tool to use in management consulting. I refer to a different flavor of it in an earlier post as one fail-safe method (method of last resort) for approaching management problems when one cannot rely on external benchmarking information or clear business theory. I will say, however, that seeking consistency at a tactical management level presumes that consistency is the right strategy in the first place (which may be considered a leadership or portfolio concern)!

Goal Setting and the New Year

I’ve never been one to have new year’s resolutions stick very well. I think in prior years, I have had goals about exercising more, eating more healthy, spending more wisely, etc. The general sayings are that goals should be specific and that  one should regularly monitor and measure progress towards goals. No arguments from me there.

Still I’ve managed to make progress over the years and keep things in balance. Making progress and actively thinking about what I would regret if I did not do something – these are two things that have worked for me.

On "making progress", I remember working in one startup and working very hard. But after a year had passed, we had wondered whether we were pressing too hard and running the business model in the right direction. Of course, we had had some tremendous wins and beat the odds that year, but we had to step back and think about whether we were making significant enough progress. In the end, we decided to change directions, and people generally felt better and resolved about new direction.

To illustrate the second point on regret, on a personal front, I had a decided a little more than a year ago to "trade down" on my near-term career potential. The guiding principle steering that decision was that I was thinking about how much I was going to regret other things going on in my personal life if I decided to forgo those things for a "richer" professional life. Careers can always take new turns. They can restart at any point. But some things in one’s personal life only come once. Actively thinking about regret made me make the right choices. As another story, although I’ve never asked my father, I like to think that one of the reasons he stopped smoking many years ago was because he thought about regret scenarios. It wasn’t a twelve-step program that got him to make significant self-improvement. It was one wake-up call.

I don’t pretend to know what works for other people in terms of new year’s resolutions and setting personal goals, but feel free to share your stories. As 2005 closes out, I wish everyone a safe holidays and best wishes for the new year. Best!

An Illustration of the Consulting Spectrum: Giving Simple Opinions Versus Practicing Consulting “Science”

Here are some examples of how one might provide consulting support for a portion of a client project . The examples are based on real-world (but disguised) tactics taken by consultants who are posed with the problem of characterizing the threat of competitive entry by another company.

Person 1’s characterization:

  • The threat of competitive entry is moderate

OK. If one reads between the lines here, one might presume that the person is saying that competition will neither be heavy (potentially indicating price wars) nor light (where sales might go relatively unchallenged). Based on microeconomics-type conventions, the former case could mean that there are between 2 and 3 competitors and the latter case 1 competitor or close substitute. But the characterization leaves a lot to be desired.

A better characterization might be:

  • Competitive entry may occur within 2-5 years by one known competitor already operating in another region

This characterization gives a lot more specific details and timeframes (provided there are details to back up the claims).

Here’s some thoughts on an assessment which is also backed by facts ("science") to support the claim. When a consultant uses hard, quantifiable facts, the arguments and characterization become much less subject to potential challenges by others that results are biased by any personal opinions of the consultant.

Person 2’s characterization:

  • Competitive entry may be expected by one competitor, likely 2-3+ years out
  • Current market structure is mostly a duopoly, indicating moderate price pressure potential
  • The perspective on longer timeframe for competitor entry is based on regulatory requirements concerning X, Y, and Z ; of these the first two are relevant to client
  • The perspective on timeframe for competitive entry is based on public capital and operating expenditures filed in public financial documents and benchmarking of these current expenditures against comparables
  • Subjectively, the business structure that the competitor is using has a high failure rate
  • Historical entry of competitor is X, Y, and Z, and if history repeats itself where competitive entry does occur earlier than forseen, competitive entry will likely look like XYZ from marketing and sales perspective, ABC from a technical perspective, DEF from a financial resources perspective, etc.
  • Entry scenarios are further substantiated by number of retail points, form factor of product, etc. used by competitor and comparables in other markets.

Tea leaf reading aspects of consulting engagements can be hard. But sometimes tea leaf reading needs to be done, especially when stakes are high. All said, there are a spectrum of methods that consultants can use to support their clients through using business "science" or forensic-like methods as opposed to dispensing simple advice (which I dare call "consulting").

Musings on Doing Versus Managing

When I was a practicing engineer early in my professional career, I remember alumni giving me a glimpse of the future of a typical engineer where the engineer would after a number of years move into a management role managing other engineers. Although I didn’t give it much thought at the time, what I didn’t think about was that moving into an engineering management role might make my engineering skills obsolete. Over the years, I did take a path that led me from detailed design engineering to systems engineering to project/product management types roles. Although I stayed on the cutting edge in terms of industry knowledge, along the way I became more interested in business, and I found that my specific engineering trade skills became anemic and obsoleted.

In business, similar things can happen too. For example, many successful sales executives started in an area such as marketing. Maybe down the road they became field sales people and then grew into roles of sales manager, area director, regional VP, or executive VP down the road. With each advancement, they may have become further removed from trench-level sales work. Or they may have helped the organizations become more specialized in productizing the sales process (e.g., for a large company with thousands of existing customers). In these cases, such executives may have set up separate people doing inside sales, other people doing proposals, other people pulling together the technology pieces of a proposal, etc. The executives end up maintaining relationships with customers at the executive level and having the final say in how deals are crafted and how things shape up. In these cases, the executive plays a tremendous role in the larger organization – the situation may be loosely akin to a general in the battlefield. The general becomes far removed from the front line but clearly has tremendous influence and can command respect without having to "do" anymore.

Down the line, management executives (like some military generals) may have more difficulty in moving from large scale environments to entrepreneurial or startup environments. They become accustom to having many resources and telling people what to do. While such executives may have invaluable knowledge and experience about the rise from nothing to sales monster, they may have forgotten what it is like to actually be in the trenches and/or have to do work. Or they may have forgotten what the rise actually entails (which would be a shame if that is the case). I know of many entrepreneurs who lament about venture capitalists or other investors insisting that executive sales VP of brand name Fortune 50 company should become head of sales for seed stage or Series A stage company only to find nine months and millions of dollars more poor that the entrepreneurs were better at selling an early market product with no brand name than the experience sales lifetimer.

This is not to say that managing only is bad. But managing only will create a specialization (which may be rewarded in its own right), and pursuit of that specialization should be a conscious decision. Some managers balance things out by ensuring that they perform a certain amount of work from time to time or visiting the field often. For example, sales managers may not only have regular, internal sales review meetings with field sales people but also travel with field sales people to visit client prospects. Multiple purposes are satisfied with the manager keeping skills fresh, monitoring performance of field sales, and smoking out end-to-end sales and marketing process problems that may be affecting the larger organization.

There are also tradeoffs with just "doing" too. People that get so focused on execution may find that they cannot scale the model. If managers focus on doing as opposed to managing, they may end up micro-managing, failing to utilize others, or failing to develop their managerial skills.

So what’s the answer here? Personally, I think the optimal choices depend somewhat on the nature of the game one is playing. In some industries (e.g., auto manufacturing), the sales and delivery process tends to require specialization to get scale. "Managing only" may be more acceptable. In other industries (e.g., consulting), scale may be harder to achieve and tend to require sales and delivery processes to be closer together. Managing and doing may need to be closer together.

So all said, one needs to recognize that there are different games that can be played. There are also tradeoffs in the types of players that can fill the roles too, much like a guard plays a different role than a center does in basketball. The key is to both match fit with appetite and skill with the game at hand and also to make sure that the process of renewal (e.g., maintenance, training, retraining) is in tune with long-run needs.

On the CEO Salesman

Ralph Muse, a fellow Texan, ex-Booz Allen management consultant, extremely experienced interim manager, extremely respectable father, and honored serviceman (among many other impressive things) recently started up a blog, and one of my favorite posts by him is entitled, "Super Salesman CEOs". The post is written in the context of trying to place a CEO in a startup, but I feel the post also reflects the situation in numerous client engagements I have seen, for example in cases where more mature companies are looking to enter new businesses or develop new product platforms. In Ralph’s post, he writes (bracketed text mine):

[An executive search firm] needed help finding the perfect person for a CEO search. The position description called for someone who had spent their whole career in Sales …

I have heard this request before. It seams to be a trend. While I think every good CEO is a salesman, not every sales VP can be a good CEO. If fact for most startups after the salesperson “makes the sale” the CEO will have to close the deal by convincing the customer that the company has a sound business strategy that will succeed.

One take that I have on this situation is that visionary and "salesy" (for lack of a better word) CEOs need to find someone or someway to complement their strengths if the CEO lacks execution skills, strong lieutenants, and/or the time and bandwidth to employ structured methods for tackling problems. I have seen a number of efforts fail or get stalled because they overlook some of the soft stuff to get businesses to work, like team building (as Ralph mentions). See Ralph’s post for more.

Being A Dad And A Business Person

I originally wanted to write a post for Father’s Day earlier this year but missed my opportunity. But being on an engagement in Northern Spain, I have had some time to reflect upon being a dad and being a businessperson. And recent crossings in cyberspace with an old PRTM friend have given me pause to reflect upon life because of his tremendous integrity in both life and business.

I personally think there are a lot of things that one can work on in both being a dad and being a businessperson.

Being supportive plays an important role in business. In the past I wrote about how I think having a supportive manager swamps all other factors in terms of career advancement. Apparently I’m not alone in this view, at least when it comes to management positions. When 363 finance executives were asked by CFO magazine what were the top three factors that helped them to achieve their position, having a supportive boss was either #1 or #2 depending on whether the executive was male or female (see bar chart about a third down the page).

Being supportive as a parent is also key. Paying attention to what type of environment one’s kids thrive in is very important to helping them advance in life. Although "politics" may play less of a role in the family environment compared to a business environment, kids enter into environments where they may be subjected to greater numbers of groups, cliques, social settings, etc. in their personal lives than many adults even face in a normal workday. One needs to help kids to develop social skills, tools, confidence, etc. much like one needs in business.

For me, being supportive takes focus. It takes the kind of focus that one needs when trying to bench press heavy weights on a weight machine – no other distractions allowed. Sometimes it’s hard to be focused during a busy workday. Sometimes it’s hard to do that after a busy workday. But being supportive may be one of the most important things one can do as a parent and as a manager.

Communication also plays an important role. Think about how often and how you communicate with your boss or subordinates? How does the quality of communications compare with your personal life? Is the balance right? Do you need to develop better skills in one environment or the other? At one point this year, I found myself asking my boss more about how things were going than I asked my kids or wife. That was one indicator that things had gotten somewhat out of whack, and so I have started to refocus things.

There are lots of things that can be adopted between being a business person and being a dad. I’ve only cited two that come to top of mind. I used to have a few books on my bookshelf that influenced my thinking in these areas including, "The Road Less Travelled", "Venture Capital Dad", and the "Seven Habits of Highly Effective Families". While there are clearly differences and pitfalls in directly applying methods from the business world to the personal environment (e.g., stemming from the fact that a boss-worker relationship is different from parent-child), the fact that people learn so much in one environment or the other … well the power of leveraging those learnings more consciously has helped me.

Are CEO Compensation Markets Efficient?

Having been schooled at Chicago, considered an institutional icon in espousing free market and efficient market theories, I am always initially skeptical of things that fly in the face of efficient markets. This post by Douglas Smith, however, is excellent and reflects upon a WSJ journal article in which Treasury Secretary John Snow maintains the widening gap between high-paid and low-paid Americans reflects a labor market efficiently rewarding more-productive people.

Of course, I submit (perhaps a little unfairly given recent circumstances) Exhibit 5, to Douglas Smith’s list of exhibits. Joe Nacchio, former CEO of Qwest, was once in the top 10 of all compensated CEOs and earning in excess of $100 million/year. As a former shareholder in the firm, I think I saw my shares slip in value close to 50 times during his term (here’s an article from 2002 that adds some color to the craziness of the compensation situation). Although I recall Nacchio (or folks on his behalf or in defense of his raises) claiming that Nacchio deserved compensation competitive with what he could get elsewhere in the market, all I can say is that Nacchio was neither Larry Ellison nor Michael Dell in terms of delivering value to the shareholders.

This is not to say that I don’t believe in higher pay for senior executives. Executives have a lot of leverage created in part by their span of control. Tremendous value in excess of market comps can be created or destroyed in fell swoops. But questions remain as to whether businesses (and the people that run them) have put in place the right control and reward structures, as Douglas Smith’s post points out.