Steve Shu | Perspectives

What Could Be the Relationship Between Design, Behavioral Sciences and Innovation?

17 Aug

One concept that I describe in my recent book, Inside Nudging: Implementing Behavioral Science Initiatives, draws from Roberto Verganti. He uses the term, “Design-Driven Innovation.” I re-coin the concept as “Meaning-Driven Innovation” to ease the explanation a bit. The concept ... Read more »

Wilde Agency Interview With Steve Shu: Nudging, Behavioral GRIT & The Effort It Takes

1 Aug

The Wilde Agency graciously interviewed me regarding behavioral economics and perspectives from my new book, Inside Nudging: Implementing Behavioral Science Initiatives. The interview is on the Wilde Agency blog. Special thanks to Joseph Sanchez @Wilde_Agency for facilitating the interview and getting ... Read more »

I’ve finally released Inside Nudging: Implementing Behavioral Science Initiatives

22 Jul

Inside Nudging is written for management professionals and scientists to feed their thinking and discussions about implementing behavioral science initiatives (which includes behavioral economics and finance) in business settings. Situations include the incubation of innovation centers, behavioral science overlay capabilities, and ... Read more »

PhD Seminar on Nudging and the Field: Birdseye’s View from a Practitioner-Researcher

2 May

Presenter: Steve Shu Seminar Purpose: To introduce PhD students in Behavioral Decision Making to key considerations and processes for pursuing field research projects with corporations. Seminar Agenda (3 hours): Part 1: Academic Realm – What do researchers care about and ... Read more »

Inside Nudging: Implementing Behavioral Science Initiatives to be released Summer 2016

15 Apr

My new book, Inside Nudging: Implementing Behavioral Science Initiatives, will be released Summer ... Read more »

Navigating Behavioral Science Applications

10 Nov

The concept of nudging and more specifically the behavioral science phrase of “no neutral design” has strong historical ties to social and public sector issues. The motivation for the phrase goes something like this. We have to provide people with ... Read more »

New Resolutions and Fresh Starts

6 Nov

As we approach the year-end, I wanted to share some thoughts from my book, The Consulting Apprenticeship: 40 Jump-Ideas for You and Your Business. It is a technique that I’ve seen a number of operating companies and management consulting firms ... Read more »

Update on Inside Nudging and Other Behavioral Science Efforts

24 Oct

I’ve published an update to Inside Nudging: The Excerpts (in paperback form for talks, workshops, and academic inquiries). The update includes: Chapter 2: Organizations Can Package Behavioral Science for Good – This chapter describes a case of using behavioral finance in the retirement ... Read more »

Behavioral Economics and Innovation Workshops

24 Oct

I am co-hosting Behavioral Economics and Innovation Workshops in conjunction with one of my colleagues and partners, Namika Sagara at Sagara Consulting. The goals of these workshops are twofold. First, the workshops teach and demonstrate key behavioral economics (BE) concepts to participants. Second, the ... Read more »

A Perspective on How Behavioral Economists Think We Should Deal With Reason and Emotion in Decision Making

23 Oct

I thought I would re-post an answer to a question I was asked to answer on Quora, as it illustrates a conceptual flavor of how knowledge of behavioral economics can be applied to help navigate behavioral obstacles and opportunities. The question: How ... Read more »