Good Post On Pay Per Call Internet Advertising

12 Sep
Anita Campbell has a very interesting post on pay per call advertising. I have never heard of this type of product before, but it definitely seems like something worthwhile to explore for small businesses (and businesses in general for that ... Read more »

Increased Choice, More Temptation

2 Mar
I left off my last post by asking why having an increased number of choices works well at Starbucks, but seems to cause confusion when buying jam. The difference often comes down to knowing our own preferences. For everyday decisions ... Read more »

Consumer Choice and Self-Control, Part I

24 Feb
As promised last week by Steve, I’m going to be guest-blogging a little this week on some topics that I’ve been thinking about as part of my research efforts. My job description says that I’m a marketing professor, so you’ll ... Read more »