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Stephen Shu, PhD

Professor of Practice of Behavioral Economics

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Posted on July 29, 2021July 29, 2021 by steveshu

Nice Article and Study on the “Additive Bias”

The additive bias seems like a key reason that websites and apps in the digital world get overly complicated over time with features and elements. See more here:

https://www.nature.com/articles/d41586-021-00592-0

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