This article should be on every modern behavioral science researcher’s reading list for a cohesive view of the future. It will take awhile for the community (both research and applied) to wrap our heads around elevating heterogeneity and context relative to main effects.
Bryan, C.J., Tipton, E. and Yeager, D.S., 2021. Behavioural science is unlikely to change the world without a heterogeneity revolution. Nature Human Behaviour, pp.1-10.