Here are some firms and practice groups in the behavioral science and economics space:
- Behavioral Insights Team – Home – Behavioural Insights Team
- BEworks – Home – BEworks
- BeSmart at Boston Consulting Group – The Persuasive Power of the Digital Nudge
- BVA: BVA : BVA Nudge Unit
- The Decision Lab – The Decision Lab – Behavioral Science, Applied. (Disclosure: I am an advisor there)
- Digitai – Digitai (Disclosure: I work there)
- FehrAdvice – FehrAdvice & Partners AG
- Humana
- Ideas42 – Home – ideas42
- Ogilvy: Ogilvy Launches Center for Behavioral Science
- PwC: Inside behavioral economics
- TGG Group – TGG Group – About
- ZS Associates – Healthcare Market Whitepaper
These days I see an increasing number of internal behavioral economics groups or initiatives starting within traditional companies or organizations. Here are some examples:
- Acorns
- AIG Behavioral Science Team
- Alpha powered by Telefonica: Alpha Health
- Aprio
- Barclays
- BBVA
- BlackRock
- Clover Health: New to Clover Health’s C-suite: A chief behavioral officer
- Commonwealth Bank of Australia
- Geisinger: Research Director, Applied Behavioral Insights @ Geisinger
- Google: Behavioral Insights at Google
- Ipsos: Behavioral Science Principles for Better Digital Advertising
- Lemonade: Lemonade Renters & Home Insurance | Protect The Stuff You Love
- Lloyds Banking Group: Behavioural Economics Specialist – Digital Banking
- Maritz: Press Release
- Mercer: Personalised Pension Videos
- Merrill Lynch
- Microsoft: Microeconomics – Microsoft Research
- Morningstar: Behavioral Insights | Morningstar, Inc
- NEST: Insights Unit
- Nielsen (Consumer Neuroscience division): Behavioral Sciences Institute
- Opower: Opower UX
- PeoplesScience by Maritz: PeopleScience Launches
- PIMCO – PIMCO Decision Research Laboratories
- Prudential
- StickK
- Swiss Re
- Uber: http://whartonmagazine.com/blogs/why-uber-is-using-surprising-psychological-experiments-to-motivate-its-drivers/#sthash.5c9tQB00.dpbs
- UBS
- Voya: Behavioral Finance | Voya For Professionals
- Walmart: https://ieondemand.com/presentations/why-behavioral-science-is-the-future-of-innovation
- WaterSmart: http://thirsty.watersmart.com/blog/tapping-power-behavioral-science
I also see more independent consultants in this space as compared to what I used to see 10 years ago.
The lists above will be updated from time to time.
Steve Shu specializes in incubating new initiatives with a primary focus on strategy, technology, and behavioral science. He is author of Inside Nudging: Implementing Behavioral Science Initiatives and The Consulting Apprenticeship: 40 Jump-Start Ideas for You and Your Business.