My Behavioral Science, Design, and Business Book Reading List

As I was gathering my thoughts for my Inside Nudging project (www.InsideNudging.com), a project that I envision tying together the application of behavioral science in business contexts and providing more of an inside look at innovation, strategy and implementation, I wanted to take stock of books that have probably influenced (liberally interpreted) the way I look at behavioral science.

Perhaps you’ll find something of here of interest to you for your weekend read. I am also open to getting more book recommendations. Thanks!

Psychology, Behavioral Economics and Finance

• Phishing for Phools (Akerlof and Shiller)
• Drunk Tank Pink (Alter)
• Predictably Irrational (Ariely)
• The (Honest) Truth About Dishonesty (Ariely)
• The Upside of Irrationality (Ariely)
• Save More Tomorrow (Benartzi and Lewin)
• The Smarter Screen (Benartzi and Lehrer)
• Thinking Smarter (Benartzi and Lewin)
• The Foundations of Behavioral Economic Analysis (Dhami)
• Risk Savvy (Gigerenzer)
• Stumbling on Happiness (Gilbert)
• The Why Axis (Gneezy and List)
• The Happiness Hypothesis (Haidt)
• The Righteous Mind (Haidt)
• Inside the Nudge Unit (Halpern)
• Decisive (Heath and Heath)
• Made to Stick (Heath and Heath)
• Thinking, Fast and Slow (Kahneman)
• The Undoing Project (Lewis)
• Dance with Chance (Markridakis and Hogarth)
• The Irrational Economist (Michel-Kerjan and Slovic)
• Scarcity (Mullanainathan and Shafir)
• Democracy Despite Itself (Oppenheimer and Edwards)
• Irrational Exuberance (Shiller)
• The Last Mile (Soman)
• Simpler (Sunstein)
• Misbehaving (Thaler)
• Nudge (Thaler and Sunstein)

Design

• Hooked (Eyal)
• Designing with the Mind in Mind (Johnson)
• The Design of Everyday Things (Norman)
• Envisioning Information (Tufte)
• Designing for Behavior Change (Wendel)
• Design-Driven Innovation (Verganti)

Business and Strategy

• Negotiating Rationally (Bazerman and Neale)
• Freakonomics (Dubner and Levitt)
• Blink (Gladwell)
• The Tipping Point (Gladwell)
• Yes! (Goldstein, Martin, and Cialdini)
• Blue Ocean Strategy (Kim and Mauborgne)
• Insurance & Behavioral Economics (Kunreuther, Pauly, and McMorrow)
• Behavioral Economics and Policy Design: Examples from Singapore (Low)
• Drive (Pink)
• Absolute Value (Simonson and Rosen)
• Wisdom of Crowds (Surowiecki)

Communication

• The Pyramid Principle (Minto)
• The Sense of Style (Pinker)

On My Future Reading List

• The Power of Noticing (Bazerman)
• Happy Money (Dunn)
• Switch (Heath and Heath)
• Irrationality in Health Care (Hough)
• The Art of Choosing (Iyengar)
• The Organized Mind (Levitin)
• King William’s Tontine (Milevsky)
• The Marshmallow Test (Mischel)
• Antifragile (Taleb)

PS. Here is a teaser video based on Chapter 1 of my book, Inside Nudging.