McKinsey Says Companies Are Wary Of Web 2.0

See the article over at BusinessWeek. Hat tip to Steve Rubel who comments, "The enterprise is afraid of letting go of the command and control structure."

Those interested in what another leading strategy consulting firm (Bain) is saying about blogs and use by companies may want to refer to my prior post on corporate blogs being added to Bain’s 2007 list of management tools.

Related link: Update On Management Consulting Blogs

2 Replies to “McKinsey Says Companies Are Wary Of Web 2.0”

  1. Companies afraid of the reality of their situation are better served facing it than avoiding it. Transparency comes, whether or not it is welcome.

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