Why Entrepreneurs Need To Wear Their Decoder Rings When Talking With VCs

Venture capitalist Bill Burnham describes in his blog why venture capitalists never say "no" to entrepreneurs. Some insightful ways of describing why such behavior is so, Bill writes (bracketed text is mine):

… The issue with saying “no” in the venture business is that there’s really isn’t any upside to saying “no” …

… You might be saying “no” to providing the initial funding to the next Google or Cisco or Yahoo … you risk [getting] shut out of their next round of financing …

… Saying “no” to any entrepreneur is not fun and creates enemies.  It’s
like telling someone their baby is ugly or their child is stupid …

… Net, net: no one likes to make enemies and saying “no” is a pretty easy way to do it …

For entrepreneurs not wearing their decoders rings when talking with VCs, the pursuit can seem like playing "hard to get". Although Bill describes his use of language as an "art", it’s really a "craft". Art is for show, craft is for dough. VCs are in the business of making money, and saying "no" doesn’t help that cause.

Steve Shu

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“Entrepreneurship” Against A Backdrop of Entrepreneurship

Ross Mayfield (CEO of Socialtext) has an excellent post on the Entrepreneur’s Sacrifice. The post hit me on a couple of levels because of the age-old saying, "the grass always looks greener on the other side."

On the one hand, I interact with a number of folks in larger organizations that from time to time wonder whether they should break out on their own. That type of discussion led me to write a post on entrepreneurship defined not by the type of company that one works for but by professional orientation on the job:

  • Entrepreneurship Defined As An Orientation: working and taking
    calculated risks to maximize the value of assets available as opposed
    to overprotecting assets and avoiding risks (trustee
    orientation/tendency).

I highlighted this perspective because of some stats also available in my original post:

As cited by Harvard Business School (HBS) professor Dr. John P. Kotler
in his book, "The New Rules" (1995) where he surveyed a portion of the
HBS Class of ’74, entrepreneurs and non-entrepreneurs are more alike
than they are different. Dr. Kotler does cite four areas where the
biggest exceptions bear out: independence, propensity to work hard,
need for autonomy, and need for security. If find it interesting to
note that biggest difference seemed to be in the area of security. For
entrepreneurs, only 2% needed security where for non-entrepreneurs the
figure was 18%. This is a 9X difference and should not be treated
lightly by those in large companies looking for a change or regretting
changes that they had not made to strike out on one’s own.

Ross also draws both sobering and optimistic pictures on managing relationships with one’s spouse in the context of an unseverable relationship with a venture. This is the second part about Ross’ post that hit me. Part of my reason in pursuing freelance management consulting (over a permanent job in another company say) was to give myself an opportunity to work with my wife more closely. Compared to the venture I was involved in prior, my current efforts have been a big improvement on that dimension. That said, it is also still a work in progress. In part, it has to do with our varying areas of expertise. But it also has to do with timing and getting the professional clocks to sync up.

Musings on Venture Capital Portfolios

Two posts (here and here) over at Jeff Nolan’s site (regarding a speculated hedge investment holding by TCV) prompted me to write a more general post on venture capital portfolios.

To set some groundwork, I think about investments in two ways: 1) individual investment and 2) portfolios of investments.

From a typical entrepreneur’s vantage point, the entrepreneur seems to be mostly sensitized to the former aspect of investment theory. How so? Early-stage entrepreneurs tend to be more schooled in answering VC questions about prospective investments in their company in isolation of the rest of the world. The "investment-in-isolation" perspective tends to address three base areas that concern VCs:

  1. what the makeup of the company management team is
  2. whether the company can clearly articulate who the customer is and why they will buy
  3. how the growth rates and potential will justify venture capital.

On the other hand, one core aspect of portfolio theory basically goes along the lines of this: one cannot look at an investment in isolation. Any investment in a particular security needs to be looked at in the context of other investments. An example commonly used in business school is the concept of house insurance. This type of insurance is basically a near-perfect hedge investment. That is, the value of one investment (e.g., the insurance) only goes up if the other one goes down (e.g., the house burns down). Some business schools also introduce the concepts of vector analysis and hedging where underlying factors are not necessarily so orthogonal in their outcomes (as is the case of the simple house insurance case).

Other aspects of portfolio theory include minimizing idiosyncratic risk through diversification (much like index funds do by investing in a large number of investments which VC funds cannot do to the same extent).

Blogs by venture capitalists have done a good job to date of shedding light on things like the mechanics of terms sheets, how individual investments are evaluated, how board relationships work, where innovative sales models are going, etc., but I have seen very little to date on how portfolio theory ties in from various angles. This is not to say that portfolio theory does not apply – perhaps it has just not been addressed widely, it is less transparent, or it is not as sexy. Business schools tend to characterize venture capital firms as never investing in competitive firms (overlapping investments for both legal and portfolio reasons) and never facilitating operational measures that intensify idiosyncratic risk. Synergies between venture portfolio companies tends to be a subject that is not addressed in business schools.

Two areas where this affects the entrepreneur are:

  • in practice, entrepreneurs have unclear guidance (only anecdotal information) on whether to approach venture capital firms that hold competitive offerings (whether to create buzz, to seek financing, or to seek M&A)
  • some entrepreneurs use portfolio company connections to make connections with the VCs that have provided funding (to exploit synergistic opportunities or to take advantages of brokered introductions) – where traction is actually obtained is more or less anecdotal.

In any case, it is my impression that many entrepreneurs are less sensitive to venture capitalists’ needs as investors and as portfolio fund managers. Some entrepreneurs tend to look at VCs as either vulture capitalists or white knights only.

As a final digression, I find it interesting that in TCV’s note in Jeff’s second post, that TCV made mention of board participation in one company and absence of board participation in the other. I suppose this was intended to highlight that TCV has no conflict of interest at the Board-level as far as synergies go (whether existing or not) between the portfolio companies.

Update (3/15/05): I missed this post from Silicon Beat on the Technology Crossover Ventures (TCV) subject.

Update (3/18/05): More updates on the TCV thing. Is the story getting worse?

Steve Shu

The Sand Hill Group Has A New Blog

The Sand Hill Group, which provides venture investments and management advice to emerging enterprise technology leaders, has launched a new blog. Turns out that in addition to my blogging at The CIO Weblog I will be providing posts at The SandHill.com Blog from time to time as one of the resident bloggers. I’ve only interacted with Madhavan "M.R." Rangaswami via email so far, but I am looking forward to the opportunity. This "blogging stuff" is definitely different than the traditional management consulting I’ve typically done. Right now, I’m just kind of going with the flow in terms of where the market is taking me in terms of corporate blogging.

Steve Shu
Managing Director, S4 Management Group