Analogy Between Entrepreneurship and Optimization Problems

Having both a business and engineering background, I have tendencies to try to think things out in advance very carefully. Perform strategic analyses, competitive assessments, comprehensive/near-exhaustive engineering analyses, etc. Although I’m exaggerating slightly, there’s a lot said for thinking "globally". Why be trained to think any other way?

But thinking globally can be overdone and is just one paradigm. Another option is to think more "locally", to see what is around you, to react to market demand, to see what positive and negative responses one gets when packaging products, and to be opportunistic and experimental. These latter two characteristics are very entrepreneurial in spirit.

To get a little deep and techie for a moment, in engineering disciplines such as signal processing, data compression, and neural networks, there are a variety of optimization problems where things like training a digital machine to make predictions about what type of audio sound signal to send out through set of speakers (say to cancel out road noise within the interior of a car but not the CD music coming out of the speakers) are achieved in a large part by measuring the error in the results and providing feedback to the digital machine (which is trying to learn to achieve its task). The scope of error can be thought of as a "surface", much like the terrain in mountainous areas like the western region of the US. Sometimes the digital machine will make an error that is higher or lower depending on what is going into the machine.

There are at least two ways for these machines to adapt, and these are like the global and local concepts I referred to at the beginning of this post.

A global engineering technique to updating the machine could be analogous to flying over the terrain of western region of the US and getting a look at the low spots. Since we are trying to minimize the "error" by finding the lowest spot possible, this more global view has the benefit of looking at all of the data. Renting a helicopter can be expensive though. Additionally, a global look may not always be a GLOBAL look. There could be lower spots on the other side of a mountain right in front of you. Additionally because one is so far from the surface, it is possible that perspective you hold is distorted – you cannot actually see the true contour of the terrain by being so high up (to use an often used business phrase … "to be at the 50,000 foot-level").

A local engineering technique (one case being called a "gradient descent algorithm") is where you start in one spot (say at the top of the mountain or at a randomized point) and you look for the steepest slope downward. You then walk a little bit in that direction. If you walk too fast, you can wipe out and the situation becomes unstable. Although this technique may result in a local minimum (i.e., not the lowest spot on the terrain), it can be an effective technique for moving forward. Other techniques (cheaper than renting a helicopter) to finding low spots may be to have multiple people dropped off in different spots and communicating via walkie talkie. Hybrid global and local techniques also work.

In any case, I am all for global thinking, but often it is refreshing to think about things more locally. For one thing, you are well grounded in reality and have a structured method for moving forward. As long as one can step back from time to time and look out at the horizon and to see whether the global goals are being met, it is another way of achieving some balance.

Update (5/18/05): Speaking of optimization problems and neural nets, if you haven’t tried this neural net based site for the game twenty questions, it is pretty remarkable. Quite a body of knowledge captured within. More info also here at Marginal Revolution.

Update (5/22/05): And in honor of Darth Vadar … try the Sith version

Seeking Information On International Venture Mechanics

In my past experience, I’ve worked with legal, tax, and accounting infrastructure mechanics surrounding C Corps, S Corps, proprietorships, and LLCs and the part and parcel that comes along such as articles, amendments to articles, board governance, investors rights, stock option plans and (subforms for directors, advisors, employees, etc.), interstate filings, etc. within the US. To date I’ve had little experience with international infrastructure, corporate structures, and civil codes as connected to those that work (at closer than arms-length) in the States for those international companies or may raise capital in the future within the States. Kind of obscure and not very focused, but does anyone know of good sources of information on the web related to best practices or personal experiences for such areas (e.g., mechanics on how might typical European companies expand into the US and prepare by putting in place the most optimal infrastructure for US-based stock options, capital raises, etc.)? Right now I’m just extrapolating from the control structures I’ve seen in the US …

I’ll try to share with others any general information that I learn …

Update (5/18/05, not to be construed as legal advice): Some organizational structures outside the US appear to have only common shares. Additional organizational structures may be layered in to create tiers. Not yet clear on if there are any norms on how investors rights between the organizational structures work.

CMP To Embrace Blogging Even More As Part of News?

Snip from email/blog post from Tom Smith at CMP (InformationWeek is CMP publication, emphasis added by me):

Based on that experience, here are a few observations worth sharing on how
our blog presence is affecting our Web products (and therefore you): Readers are
distinguishing less and less between our blogs and our more traditional news
coverage. I’m not sure I agree with that or even think it’s the right set of
distinctions to be blurring, but we’re striving to embrace–rather than
fight–the trend.

Moreover, it’s becoming clear that the blog is a preferred means of
interacting with us. We’ve operated forums for years, but the ability for all of
you to write to us in the context of a blog–and see your comments right
alongside ours–seems to be fueling more of your feedback, which we appreciate.

The trend is your friend, especially since this seems to be a case where it fits into operational workflow.

Big Blue To Blog To Prevent Bleeding?

IBM recently announced layoffs of 15,000. It also announced plans for a massive corporate blogging initiative. But SiliconValleyWatcher suggest that the two are connected at this post (emphasis added by me):

Early next week IBM will introduce the largest ever corporate blogging
initiative in a bid to encourage any of its 130,000 staff to become
online evangelists for the company.

The move comes on the heels of IBM’s most recent quarterly financial
report, which missed Wall Street expectations and led to announced
layoffs of 15,000, with more than 13,000 of those lost jobs in Europe.
The company hopes blogging could help stem further losses if it can
galvanize employees into an army of online evangelists for IBM’s
products and technologies.

I dunno about this. I can see how Scoble has shifted the tide of support for Microsoft, but this sounds like a wacky connection on first blush. That said, if there does turn out to be some statistical correlation (e.g., for revenue or for diminishing layoffs), it would be interesting to measure the marginal effects based on cost of blogging versus cost of traditional marketing.

Update (5/17/05): As related to blogging at IBM, here is their published corporate policy on the subject.

Business Blogs By Women

Fast Company has a listing of its favorite business blogs by women. Probably worth checking out. Of those on the list, I happened to meet Heather Hamilton in cyberspace while visiting her blog. As I recall mentioning to Heather, her blog was one of the few blogs I could find on the Net that covered anything regarding management consulting (Heather had a post on hiring past management consultants for corporate jobs at Microsoft). Now management consulting is not the most exciting of professions so it’s great that she gives the profession some respect. To digress a bit, I think in the late 90s there may have been a sitcom on management consulting (something like LA Consulting [?]). Even my past management consultant friends no longer remember what the long since defunct show was named … sigh.

Note: Although the Fast Company listing only references marketing, I think Heather’s blog covers both marketing and finance positions at Microsoft. Worthwhile clarification to make. For one thing, many Chicago b-school grads go to work at Microsoft in positions ranging from product management, product marketing, to controller functions. Don’t discriminate against finance!

Northeastern Business School Likely To Introduce Business Blogging Course

Andrew Watson, Assistant Professor at the College of Business Administration at Northeastern University, posts that his proposal to teach a 1-credit hour course on business blogging has been accepted. This is the third activity at business schools I have seen. Prior I posted on business school activity at Michigan and Fordham. Congrats to Andrew! I applaud the effort. I have always thought that technology coverage at business schools could be stronger. Coverage of business blogging is a great add. Efforts like these should also help the grassroots efforts within corporations. No longer should b-school students be confusing blogging with instant messaging (IM) or other technologies.

Creative Weblogging Launches Fastsupplier.com

Torsten Jacobi points out that Creative Weblogging has launched Fastsupplier.com, a "Yellow Pages" for reaching suppliers around the world. I’ve pointed out before that orchestrating supply chains may be a core competency that business people need to master. Well, perhaps this is a starting point for letting your "fingers do the walking" (so to speak).

Disclosure: I am compensated by Creative Weblogging for authoring at The CIO Weblog.

In Honor Of Pac Man

Pac Man turns 25 years old, according to CNN (hat tip: Slashdot). My first job was as a video game tester for Bally Midway, and I both tested some of the Bally home video games and got a chance to play some Pac Man game versions that never quite made it big. There was Professor Pac Man, a Q&A/multiple-choice version. There was also Pinball Pac Man, kind of a hybrid game that switched between the coin-op game and traditional pinball. My first computer program using graphics (and a language called ZGrass or something like that) emulated the Pac Man motion. Pac Man has transcended generations, and it is apparently now available in non-coin-op, personal electronics platforms and Java-thingies on the web. For those that remember, the term Pac Man even made its way to Wall Street. Counter tender offer takeover techniques became known as the "Pac Man defense" (drawing the analogy between the case of a smaller firm eating a larger firm that tried over the smaller firm and the case of Pac Man eating a power pellet and eating the blue ghost guys chasing the Pac Man).

Not quite as ubiquitous as Mickey Mouse, but Pac Man holds a special place in my heart. Here’s to 25 years. You’re officially an antique now.