Found BlogKits via Anita Campbell at her Small Business Trends blog. According to the BlogKits site:
The BlogKits BlogMatchTM Network is an opportunity for anyone who owns a blog to be matched with businesses, marketers and/or advertisers looking to partner with niche-filled, content specific, quality blogs.
Have little clue what the deal structure with BlogKits is like. Perhaps I will explore.
Regarding advertising, I’ve personally stayed away from Google AdSense on my personal blog because I imagined it would be hard for me to control what would pop up in front of users (note BlogKits would provide an alternative option). When I first started blogging, my initial objections were that I might have competitive management consulting firms popping up on my site. That concern has since diffused because as an independent consultant, I find I rarely cross paths with the larger firms except when dealing with the $200 million+ revenue firms. I also look to establish longer-term trust relationships that would tend to steer me clear of competitive kinds of situations. Even then, I have held the belief that my flavor of consulting is unique – I appeal to types looking for a versatile right-hand man and trusted mercenary (for lack of better words).
Anyhow, I ended up writing a bit of a long-winded post when I simply wanted to introduce a new option for folks that are trying to monetize their readership. If people have thoughts, I’d be happy to hear them.
Steve Shu
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