Andrew Watson, Assistant Professor at the College of Business Administration at Northeastern University, posts that his proposal to teach a 1-credit hour course on business blogging has been accepted. This is the third activity at business schools I have seen. Prior I posted on business school activity at Michigan and Fordham. Congrats to Andrew! I applaud the effort. I have always thought that technology coverage at business schools could be stronger. Coverage of business blogging is a great add. Efforts like these should also help the grassroots efforts within corporations. No longer should b-school students be confusing blogging with instant messaging (IM) or other technologies.
Professor of Practice of Behavioral Economics