Ford Harding has some of the best sales books I have ever seen for those in professional services and consulting. I find that many other books in the marketplace focus either too much on product-oriented businesses or sales attitude to the exclusion of understanding why certain sales and marketing processes work for some business situations but not for others.
Ford’s books are especially a must-read for management consultants with traditional firms and independents. Ford recently started a blog, and he’s got an excellent post on cross markets and cross selling here.
Steve
Thanks for the kind comments on my books. It is so much work to write a book that it is a joy to hear it has been helpful.
I like your blog and find myself pulled to it more and more often.
Ford