Fred Wilson posts that Union Square Ventures has turned its front webpage into a blog. Although Infectious Greed has some mixed feelings on the subject as to putting a blog on the front page, I think it’s a great thing for small organizations. Aside from blog hype, etc., I suspect most people click by the blah, blah, blah on the front pages of many small org. websites anyway, especially venture capital websites. Why not make information on the main page fresh like a newsletter? So long as people can find out what you are about and who you are in one-click, I say just optimize the web flow to the audience. What will be interesting to see will be how Fred Wilson divides his posts between the firm’s blog and his personal blog. The division will probably be far from representative of a typical corporate blogger, but I see it as a small test case of a prominent blogger moving to an organizational blog. We haven’t seen many cases like this as to whether the shift can be successful. For Fred, it may be business as usual (as I suspect it will be), but who knows. For one thing, cross-posting in Web 2.0 is a pain in the neck. That’s going to have some impact I’m sure on either the author or reader base. Make sure to check out Brad Burham’s rationale for the switch to a blog.
Professor of Practice of Behavioral Economics