If you haven’t been following the FedEx Furniture guy, well here’s a good chronology of how a blog thing is just tipping from the blog world into mainstream media (becoming a story covered and to be covered on Headline News, ABC, NBC). Ignore it? Crisis? What’s the thought? Personally, I can’t wait for the Cast Away commercial with Tom Hanks and FedEx Furniture guy to smooth this all over. Hanks would have lived a lot more comfortably on the desert isle with some of FedEx Furniture guy’s stuff.
But seriously, this could be some of the cheapest advertising that FedEx has gotten in awhile.
Update (8/18/05): Bomb diffused very easily by FedEx (blog scoop by Jeremy Pepper). Via Steve Rubel.