CooperKatz’s Micro Persuasion practice has secured a big corporate blogging engagement with Vespa scooters. Read more about it here. The story will also be covered in today’s Wall Street Journal.
One key note is Steve’s comment on peer-to-peer/citizen marketing. We will see new variants of this. The Internet has created a foundation for this (evidenced by peer-to-peer phenomena like eBay), but some of the new blogging (and surrounding) technologies take the possibilities up a notch. Methinks greenfields still exist in many areas.
Congrats, Steve!