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Stephen Shu, PhD

Professor of Practice of Behavioral Economics

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Posted on April 4, 2005 by Steve Shu

Saving Krispy Kreme

My sources tell me that a big Krispy Kreme in the Chicagoland area just closed up. The world is not eating enough doughnuts? Reuters just reported that $225 million loan was extended to help with the cash crunch. I suppose good word-of-mouth donut-in-mouth marketing is not enough here.

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