It’s one thing to speculate about how corporate blogging is going to pick up. It’s another thing to see what the market is actually doing. Traditional management consultants sometimes call the latter "watching for markers" as to how an industry is going to shape up. From my viewpoint, the PR and brand consulting firms look to be the first movers (relative to 3rd party service firms) in evangelizing corporate blogging, even though these areas are not the only involved parties in a blogging equation. Steve Rubel’s post here and Jennifer Rice’s post here are both good examples of actual moves to go out on the road to pitch clients and out on the web to educate prospects. I’ve indicated that the core mass of the consulting industry may not be making any moves yet on corporate blogging, even though corporations are starting to ramp up use. It is also useful to note that one of the primary authors of the expected blockbuster book on corporate blogging is Shel Israel, a PR consultant. Shel is writing the book with uber blogger Robert Scoble.
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