Provocative post by Steve Rubel on whether a company should blog from top down, bottom up, or use hybrid approach. It was a topic that I had planned on covering in a prior book opportunity. I may comment more on the structure of corporate blogging after Easter. I think it is probably also important to consider the legal aspects of risk management. One recent, useful corporate policy to look at is here.
Steve Shu
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Update (3/29/05): Version #2 of the corporate policy I mentioned before is up here.