Where The Engagement Manager Position Embodies The Essence of Management Consulting

Between different consulting firms and practices, the job responsibilities and experience levels of engagement managers vary widely, but there is one characteristic of the position that I like because it captures the essence of management consulting better than do characteristics of other typical consulting positions (e.g., principal, partner, director, associate, manager). By understanding the central function of "engagement management", one can better understand the essence of management consulting.

Engagement managers own the problem statement from the perspective of the customer, and thus, have the responsibilities to ensure that consulting team both structures the problem solving methodology correctly and executes on the problem solving methodology.

Thus as an example, a problem statement may be to help figure out whether a client should enter a wireless business, identify under what circumstances it makes sense, define the strategy and plan for how it should be done, and get cross-functional buy-in from the management team and Board of Directors. In this case, the engagement manager may need to work with the consulting team to synthesize primary and secondary marketing research from end users and distributors, construct financial analyses, develop technology scenarios and architectures, conduct client workshops on various subjects to gain insights and share best practice perspectives, perform gap analyses between present methods of operations and desired future states, or perform competitive analyses and forecasting.

Another problem statement might be, "figure out the root cause of declining customer satisfaction and fix it because my internal management team is giving me mixed messages". Yet another one might be, "how do I transform my business from doing lots of low margin X to doing more high margin Y". (As a quick digression, one should note that setting up the problem statement properly is very key to selling consulting engagements and solving them – do not take it for granted that the problem statement is articulated properly).

In essence, the role of the engagement manager is to help the client to solving their problems by synthesizing the work of smart people and subject matter experts in different functions and areas from throughout the firm.

In closing, I find that people frequently confuse the role of project managers with that of engagement managers. There are definitely some overlapping functions, but the essence of project management is more to ensure that things are accomplished on time, on budget, and according to customer specifications. On the other hand, the role of the engagement manager is to own the client problem statement as if it were their own. At risk of sounding like I am diminishing the importance of the function, project management becomes more of an execution detail in the greater scheme of things.

Thoughts On Job Changes And Job Interviews

There are many variations on interviewing people, but practically across all methods I have used whether case study or more traditional "walk me through your resume" style, I find myself examining two areas very closely. I don’t know if they match up with other interviewers’ experiences, but in any case here are the two areas:

  • Has the person succeeded in the past with skills and responsibilities that are needed for this job, and how many degrees of separation are there between the old job and the new job? For example, a person that needs both sales and consulting skills for a new job and comes from a sales background may only have one (potentially large) degree of separation from a new job. On the other hand, someone that has performed sales in one job and consulting in a separate job, well in that case, the degrees of separation may be viewed as smaller. It may not be too hard for the interviewer to envision the person being able to handle a new job that incorporates both functions. On the other hand, someone that has a background in R&D only, well there may be at least two degrees of separation from the new job because that person may neither have sales, consulting, nor extensive customer-facing experience.

Just because someone has greater degrees of separation from the job they are applying for does not mean that they should be precluded from being hired. However, when that person is selling me on whether they are appropriate for the job, they need to recognize that they may need to either sell me on other skills that I value or try to frame their background in such a way so that the degrees of separation seem as small as possible. Drawing similarities between work done in the past with work needed for the new job is one potential way of doing this (e.g., "I performed competitive analysis of product offerings as a product manager – these types of tasks likely share a number of similarities with competitive analysis performed by consultants").

As another approach, some people may want to view career changes as a continuum. If the degrees of separation for one job change are too large, then perhaps that person should seek an immediate job position that is closer. Such a step may make it easier to change to the other job at a later point in time.

  • What is the overall career path that this person is seeking? It is nice to see some logic behind why a person changed jobs, in a large part to figure out whether the new job fits into a logical pattern that is aligned with both the candidate and company (hiring people can be an expensive proposition and mistakes are not good). Although somewhat of a contradiction to my first point above where I like to see how a person’s past experiences can map into those required for a new job, I am not a big fan of functional resumes that organize a person’s job experiences into skill clusters but that cut across individual jobs and timeframes such that chronology is convoluted. I have seen some people use this resume style to grab people’s attention, but I think there are better ways of driving home the point of skill match while still preserving the importance of chronology of job experiences. One method that I prefer to see is a one-line blurb that paints a picture of how one’s past experiences together match a new job’s requirements in a deft way. For example, the blurb might be "experienced sales executive and consultant seeking consulting practice leadership role" or "experienced telecom product line manager seeking wireless strategy consultant role".

In closing, I will say that have deviated from these two frames in some circumstances because there are blind spots. For example, it is possible to simply wind up finding someone that is energetic and can excel at the job. Some people may simply want it enough. In these cases, I may prefer to set up some sort of trial environment, inspect past deliverables/work products, and/or do deeper digging with background checks (e.g., checking customer references).

On “Busyness” In An Increasingly Global And Technology-Oriented World

It’s results that matter – not activities.

That statement encapsulates a "widely-held" management perspective that managers should evaluate workers based on the effectiveness of output produced and not by how much they are working. But is it such a widely-held belief? Dr. Andrew McAfee writes in an older post (and in the context of E2.0 technologies such as blogs, wikis, etc.):

Companies that are full of knowledge workers and that have built cultures that value busyness face a potentially sharp dilemma when it comes to E2.0. These companies stand to benefit a great deal if they can build emergent platforms for collaboration, information sharing, and knowledge creation. But they may be in a particularly bad position to build such platforms not because potential contributors are too busy, but because they don’t want to be seen as not busy enough.

Dr. McAfee’s post made me back up and think more generally about busyness and cases such as the following:

  • where managers use instant messaging and presence to monitor whether employees are at their computers (as a proxy for work activity)
  • how those in Western cultures may tend view someone just sitting at their desk and thinking as being lazy and unproductive whereas those in Eastern cultures may potentially view such people as being productive
  • where consultants or analysts generate tons of paper or analyses (and which may vary by geography), but fail to tie things together into a set of cohesive key learnings or recommendations
  • how some workaholics may criticize or think less of the Levis 501 worker types (those that line up at 5:00pm and leave at 5:01pm)
  • where salespeople are viewed as wasting their time by sending cute emails to people or talking constantly about non-work matters with colleagues in their network

So I dunno. It seems plausible that busyness might be valued both to the detriment of productivity and with insufficient respect for technology limitations and global cultures. Are times and contexts changing?

Professional Services and Consulting Sales

Ford Harding has some of the best sales books I have ever seen for those in professional services and consulting. I find that many other books in the marketplace focus either too much on product-oriented businesses or sales attitude to the exclusion of understanding why certain sales and marketing processes work for some business situations but not for others.

Ford’s books are especially a must-read for management consultants with traditional firms and independents. Ford recently started a blog, and he’s got an excellent post on cross markets and cross selling here.

Article On Wealth, Income, and IQ

Folks may have seen this already, but I saw this article in The Times while on assignment in London last week. My very loose takeaways at the time were that that IQ and income are somewhat correlated but that IQ and wealth are not (may need to check out links below and trace academic paper[s] to find the precise statistical findings). Also interesting was this piece of text from The Times article:

Most of the richest people in Britain, for example, are not salaried, but rather have amassed their fortunes as entrepreneurs or by inheritance.

Related posts: Paul Kedrosky via Paul Brown hat tip.