Michael Stein recently shared some of his thoughts on resistance to blogging in not-for-profit environments (source in comments section here):
I have met a lot of resistance when I encourage my not-for-profit
clients to blog. I think one aspect of that resistance is that a
relatively small number of people enjoy writing and do it easily. I
think that "blogging evangelism" needs to include a component that
demystifies writing as a skill and provides resources to make new
bloggers feel competent about their writing.
I thinks Michael’s right on here. He also has a lot of good information on non-profit stuff at his site. One post that caught my eye was a post here that addresses non-profit bloggers and creating content.
I also resonate with Michael’s comment about the need for "blogging evangelism" within a non-profit organization. For example, even though 21Publish is deeply rooted in the core blogging platforms for Amnesty International US and Amnesty International Germany, significant ongoing evangelism is needed. Stefan recently posted a presentation he gave to a broader audience of Amnesty International webmasters here. This presentation is an example of the ongoing evangelism that is required to get the various Amnesty organizations blogging successfully.
So I encourage folks interested in the non-profit space to continue to double team on getting those non-profits to blog. That goes for you too, Future MBA Girl (a blogger for two years now making a move to go to a management consulting firm focusing on the non-profit sector). People with your background can add value to non-profit endeavors while also increasing the number of management consultant bloggers out there.
Disclosure: I am a gun for 21Publish, a turnkey provider of group blogs and blog communities.