Nudging and Behavioral Architecture

12 Oct

Applied behavioral science is a relatively new concept within the business community. This short video is part of planned series of videos to increase awareness and improve the implementation of behavioral science initiatives in business. These videos complement material from the book, Inside Nudging: Implementing Behavioral Science Initiatives.

This video addresses the questions, “What is Nudging?” and “What is Behavioral Architecture?”

More short behavioral science videos by Steve Shu

 

A Helicopter View of a Management Consulting Proposal

31 Aug
I’ve often been asked by new consultants to provide insights on structuring a proposal. Here’s a conceptual, high-level summary of a typical proposal: Executive Summary and Overview – often articulates background relevant to the proposal, such as current issues and ... Read more »