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Category Archives: Corporate Social Media
Review of “Open Leadership” Framework (Leadership and Social Technologies Book)
Charlene Li, founder of the Altimeter Group and co-author of the bestselling book Groundswell, was generous to include me on her distribution list for an advanced reading copy of her new book Open Leadership: How Social Technology Can Transform the … Continue reading
Perspectives On Consultants Using Twitter
I don't often point to comments in other blogs, but Ian Brodie shares some good perspectives on consultants using Twitter (link). It is worth a read if you are a professional consultant and trying to update your perspectives on Twitter … Continue reading
Collecting My Favorite Multimedia Clips and Exhibits For Marketing Course
Starting to collect my favorite videos and photos on my new posterous site (marketing section at http://steveshu.posterous.com/tag/marketing) for teaching business school classes (e.g., marketing, brand management). Folks may find some of the videos and photos entertaining. I am still trying to … Continue reading
Posted in Business School, Corporate Social Media, Sales And Marketing
Tagged B-School, Brand Management, Branding, Business School, Marketing, MBA
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Candid Interview With Will Weider On Consulting (From A Customer Point Of View)
This past week, I had the opportunity to speak with Will Weider, CIO of Ministry Health Care and Affinity Health System, about using consultants. His perspectives are interesting because they are from a customer’s vantage point – not from a … Continue reading
Tony Karrer on LinkedIn and Web 2.0 for Management Consultants
Tony Karrer gave a Web 2.0 presentation in Los Angeles to an audience at the Institute of Management Consultants (unfortunately I was not able to attend having just learned about it that day). He covers two aspects: serving clients and … Continue reading
Corporations Are Learning About Social Media Faster
A lot of people in Twitter circles characterize that twittering feels like the days of early majority blogging, for me circa 2004ish with an even less mature toolset (I am being generous). With respect to business use, it seems like everyone … Continue reading