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Category Archives: Business School
Book Review of “The New How” (Business Strategy Book)
It is atypical for me to write a book review for this blog, but Nilofer Merchant’s “The New How: Creating Business Solutions Through Collaborative Strategy” is very respectable contribution to both audiences of this blog and the process of strategy … Continue reading
What I Didn’t Learn In Business School I Learned From Improvisation Instructors
Well I suppose technically speaking I learned this as part of instructional and experiential sessions at the UCLA Anderson School of Management and Duke's Fuqua School of Business, but I didn't pick up improvisation instruction at the Chicago Booth School … Continue reading
Business Development May Be On The Upswing Careerwise, But What Is Business Development?
Earlier this year I had heard from sources at various business schools that given the recession and slower consulting and investment banking hiring, a lot of MBA graduates were looking to careers in business development. This is a great development, … Continue reading
Mini-Brand Audit of Guitar Hero By Activision (Independent Research)
Listed below is a pre-release, draft copy of a brand audit on the Guitar Hero brand by Activision. I performed this mini-brand audit as a self-funded, independent party, and I created this document for reasons related to business development, marketing, and … Continue reading
Posted in Business School, Management Consulting, Sales And Marketing
Tagged Activision, Brand Audit, Brand Management, Guitar Hero, Marketing
2 Comments
What The Entrepreneur And The MBA Taught One Another
Two topics that I frequently see discussed in online forums, blogs, and articles are entrepreneurship and MBA degrees. In such venues, perspectives and responses are often very polarized, and it would not be unusual to see different camps characterizing the … Continue reading
Posted in Business School, General Management, Ventures & Entrepreneurship
Tagged Business School, Entrepreneurship, MBA
2 Comments
Collecting My Favorite Multimedia Clips and Exhibits For Marketing Course
Starting to collect my favorite videos and photos on my new posterous site (marketing section at http://steveshu.posterous.com/tag/marketing) for teaching business school classes (e.g., marketing, brand management). Folks may find some of the videos and photos entertaining. I am still trying to … Continue reading
Posted in Business School, Corporate Social Media, Sales And Marketing
Tagged B-School, Brand Management, Branding, Business School, Marketing, MBA
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My Experience With Teaching Ethics Session As Part Of Core Marketing Course
This past week I had a chance to teach an ethics session as part of a larger, core marketing course that I am teaching at Irvine University. I write this post to share my experiences on what worked and what … Continue reading
Posted in Business School, General Management
Tagged Business, Business School, Ethics, Leadership, Marketing, MBA
2 Comments
Blog Interview On Consulting For Chicago Booth Corporate Strategy and Management Group
I did a blog interview for the Chicago Booth Corporate Strategy and Management Group (student-run organization for part-time and evening program). The interview (link here) covers areas such as typical week in the life of an independent consultant, common problems … Continue reading
A Damning Exhibit Concerning MBAs and Business Schools
Nail in the coffin. Perhaps not, but I'd have to agree it's a bad case. The New York Times portrays a tough canvas of MBAs and their responsibilty in the economic crises in the article entitled, "Is It Time to Retrain … Continue reading
Posted in Business School
4 Comments