Nudging and Behavioral Architecture

12 Oct

Applied behavioral science is a relatively new concept within the business community. This short video is part of planned series of videos to increase awareness and improve the implementation of behavioral science initiatives in business. These videos complement material from the book, Inside Nudging: Implementing Behavioral Science Initiatives.

This video addresses the questions, “What is Nudging?” and “What is Behavioral Architecture?”

More short behavioral science videos by Steve Shu

 

Navigating Behavioral Science Applications

10 Nov
The concept of nudging and more specifically the behavioral science phrase of “no neutral design” has strong historical ties to social and public sector issues. The motivation for the phrase goes something like this. We have to provide people with ... Read more »

New Resolutions and Fresh Starts

6 Nov
As we approach the year-end, I wanted to share some thoughts from my book, The Consulting Apprenticeship: 40 Jump-Ideas for You and Your Business. It is a technique that I’ve seen a number of operating companies and management consulting firms ... Read more »