Blogads Survey Results

Steve Rubel points me to results of the recent Blogads survey, which surveyed more than 30,000 readers of blogs. Steve points out some good items that caught his interest. Some different items that jump out at me include:

  • question #14 regarding why people read blogs … 75.3% responded that it was for "News I can’t find elsewhere",
  • question #11 indicated that the median number of blogs read daily is five, and
  • question #12 indicated that in an average week the median hours spent reading a blog was 10 hours per week.

I’m sure there’s some measurement error here, but putting on my propeller head nevertheless, that’s 2 hours per week per blog. On the surface, a lot of eyeball time and a lot of unmet needs being met by some blogs.

Steve Shu
Managing Director, S4 Management Group